Almost half of your prospective clients will judge you based on design.
A common mistake made by business owners is that they don’t realize the impact of their identity on prospects. A poorly designed or dated identity says a lot about a business; a poor first impression drives away potential clients. On the flip-side, a strong identity or great website design can not only attract visitors, but guide them to become a customer. Stanford University’s Web Credibility Research states that “success of most websites hinges on credibility”. The same is true for all business;
Project credibility and you will win business.
We believe that success can be measured by achieving a specific goal that will increase our clients’ bottom line. A goal can be anything that triggers users to take actions such as:
- Calling your business
- Visiting your website
- Make a purchase online
- Make a referral
- Register for your mailing list
- Fill out a survey
- Click on an ad
- Contribute content
- Download software
- Bookmark and return often
How do we achieve these goals with design? We pay attention to providing an experience that provides insight into your business and if necessary portrays ambiance. Beyond that though, we work hard on branding, marketing and in the case of interactive and web, we work hard on functionality;
- Usability: Site should be easy to navigate and should lead users to take action.
- Attention to detail: All functionalities and links on the site should work properly.
- Design: Design of the site should be of highest quality and appropriate to subject matter.
