Clear pH was featured on the cover of SRQ (Sarasota’s Premier Magazine) this October. The collaboration between Richard Hughes, our Creative Director and world renowned fashion photographer Troy Plota to create the underwater scene for the Florida Aquarium 2010 Wine Festival, has had some legs. Winning multiple national awards and now SRQ has utilized the [...]
FL Aquarium Underwater
The Florida Aquarium, a Non-Profit organization approached Clear pH to create their 2010 Sea Grapes Wine Festival material. We couldn’t say no! Our imagination ran wild thinking of the aquatic possibilities. Their theme for the year was “Journey To Atlantis.”
I immediately called Troy Plota and asked him to donate his time to something we thought [...]
Nike Underwater Concept
Troy Plota’s amazing eye knows no bounds as we show here with our early concepts for a potential Nike underwater Campaign pitch.
Despite being based in Florida this shoot was done on one of the coldest winter days and Troy, the models and assistance went out of their way to get this amazing shot. Note that [...]





