Clear pH was featured on the cover of SRQ (Sarasota’s Premier Magazine) this October. The collaboration between Richard Hughes, our Creative Director and world renowned fashion photographer Troy Plota to create the underwater scene for the Florida Aquarium 2010 Wine Festival, has had some legs. Winning multiple national awards and now SRQ has utilized the [...]
Wellife Global
Wellife Global is a wellness company committed in excellence to helping bring better health to the people of world through our information, products and services.
Clear pH was charged with designing this brand from the ground up. We developed a brand that shared the ideals and beliefs of the company, that conveyed the benefits [...]
Tampa Wine Festival 09
Southern Wine & Spirits in Tampa Bay Florida hired us for the second year to create a “Green” campaign for their large wine festival held every year at the beautiful Loews Hotel, Don Cesar on St.Petersburg beach.
We did a mixture of illustration and photography to create the earthy elements for the campaign. The snake was [...]
FL Aquarium Underwater
The Florida Aquarium, a Non-Profit organization approached Clear pH to create their 2010 Sea Grapes Wine Festival material. We couldn’t say no! Our imagination ran wild thinking of the aquatic possibilities. Their theme for the year was “Journey To Atlantis.”
I immediately called Troy Plota and asked him to donate his time to something we thought [...]
The Spring
Clear pH donated our time and skill-set to assist “The Spring”, a Non-Profit Organization, the largest of Florida’s 42 certified domestic violence shelters and the first in the United States to have an accredited school on site.
The event was a night of fashion held at Saks Fifth Avenue in Tampa. We created the Identity, Poster [...]
SRQ Magazine
Magazine hired Clear pH to create an editorial spread for an upcoming issue. The situation was dire as they had been let down and the time-line was thin. We had to use all our resources and connections here at ClearpH, from hair to make-up to models. Practically everyone on this two day shoot worked for [...]
IZOD
Troy Plota has shot for Phillips Van Heusen for more than 10 years now and some of his tough work takes him all over the world. This series of shots were take in Cabo, Mexico. Clear pH worked on retouching and presented IZOD’s in-house team with some early page layouts for future campaigns.
Nike Underwater Concept
Troy Plota’s amazing eye knows no bounds as we show here with our early concepts for a potential Nike underwater Campaign pitch.
Despite being based in Florida this shoot was done on one of the coldest winter days and Troy, the models and assistance went out of their way to get this amazing shot. Note that [...]






