A new player in the entertainment scene is Backline Music Group. Backline came to us needing brand and communication tools that set them apart as a premium provider of events in Tampa Bay – sharp, atmospheric and professional. Combined with this, Backline required a functional, easy to navigate website that allowed music fans a simple way to find out what events were coming up and learn more about the artists they worked with.

Clear pH set about defining the Backline philosophy into a look and feel that was unique, clean and spoke to the audience. The logo came out looking right-on – clearly telling the audience what Backline Music group provides, and their attitude to their business. A fantastic color palate provided a wide range of uses – for the site and other communication tools like facebook and twitter, as well as print, merchandise, fliers. Backline stood out from day one and have a great base to build their brand around.

Clear pH then developed a site that provided Backline with a direct and proactive way to communicate with their community. Along with really good content management, our client knows their stuff and have done a fantastic job of keeping the site looking incredibly professional, long after we finished the site. We are really proud of the way it came out and really pleased that Backline have a site they can not just ‘manage’ but keep looking professional and current, when so many websites deteriorate rapidly once their web developer receives payment. Clear pH prides itself on supplying clients with the ‘keys’ to their site, and there is no better example than Backline Music Group.

The project required integration with Brown & Brown internal systems, and approval from the stringent Travelers project leaders. Some of the key components included;

• A custom map for searching to find Travelers agents in local area
• A user-friendly online purchase process, including a matrix for selecting the most suitable coverage
• A ‘quick-quote’ process for moving through the sales process or investigation coverage in a fast way
• Social media support, to encourage users to share this great product for Brides and grooms

The project achieved its goals, at a fraction of the cost of internal development, and with a great look and feel that mixes traditional Travelers design elements with evocative messaging and calls-to-action. Clear pH has been honored to work with two great firms in seeing this project come to fruition. Clear pH can combine quality design and rigorous systems requirements to produce effective enterprise web solutions, and it has been fantastic to work with some true corporate leaders to arrive at a successful outcome.

The resort provides a gateway to one of the worlds very best dive locations, and provides it’s guests with a relaxed, fun place to enjoy their time out of the water too.Clear pH helped drive a project that needed the full treatment – marketing messaging, new photography and a completely different look that shared all the Resort and the Island has to offer. With the help of Little Cayman’s tremendous and accommodating staff, we gathered up a great library of images, created some compelling messaging and gave the Resort a top-shelf look and feel.

Choosing a vibrant gold/yellow color against the mature charcoal grey we felt we achieved both the sporty and the spice! The logo was created using his personal handwritten “R” which we then featured as we rolled out Ryan’s different needs from Web to Stationary to his own Clothing line.

Clear pH wanted to find a fine balance for Ryan, keeping a trendy athletic look while allowing his business and foundation side to have a respectable upscale representation for the large financial clients and investors he is exposed to. We created a content management system for Ryan and his foundation assistants to be able to easily update the website themselves via their phones or computers, eliminating the delay that most athletes experience. We understood his need for fast response to an ever changing schedule and so gave him a blog page that automatically posted his comments to both Twitter and Facebook.

A true gentleman and scholar with an exciting future in philanthropy and business… we appreciate the opportunity Ryan, and hope we have given you the tools to an even more successful future.

Jannus Live, the 30 plus year old infamous concert venue in downtown St. Petersburg, Florida, took on new ownership in early 2010. The outdoor courtyard formally known as “Jannus Landing”  is set to not only be a live concert venue but also aims to broadcasting live shows on tv and the internet.

Enter Clear pH. Our initial mission was to tackle the name change. A series of concepts in the early stages were created around the shape of the court yard buildings, however, the client wanted an emblem that was further reaching than the local venue. We worked on a series of looks and this rather Stalin like,  Russian looking symbol started to take shape. Add an old school microphone and there we were!

Our next step was the larger part of the project.  To give the public a concert site that was new, innovative and different enough for people to want to stay on The site needed to provide information fast and efficiently and have a primary feature (billboard like area) that could promote and get tickets to sell.

Using a blog platform, we felt in this modern era of Social Media we would let the site virtually self populate with Twitter, Facebook and You Tube Feeds. We custom developed the site and it’s back end to allow the management team to take over and populate with reviews, photos and blog posts easily using a very simple CMS system.

As a creative firm we went the extra mile to create a site that could keep it’s trendy look even with non designers entering the pictures and content, by using fixed header sizes and image crops that would only show elements of the images in interesting cropped formats.

Outcome

The two killer elements that blew the client away were the custom footer (which we have since installed on our own site)  that allows the web user constant and quick access to all the key elements – Tickets, Contact Info and Directions, no matter where they are on the site. The second was the dynamic header which allows the viewer to get a taste for what is coming up, all at once. The headers are iphone / ipad friendly (no Flash) and show beautifully on the smaller screens… given the constant changing technology we are always looking to keep our clients one step ahead.

The “Jannus Live” name change took the locals some getting used to, but with the logo hand painted by local artist Johnny Vitale on the entrance to the VIP section, staff and security all emblazoned with the brand and spot lights featuring the logo on the city walls, I think it’s safe to say it has been a success!

Next the internet TV channel… stand by.

Truth be known this was a muppet of a client! 6 months went into developing this huge totally custom content management system for a client who unfortunately mismanaged his idea out of business.

On the positive side it was work we were proud of. Like any web development project we always strive to custom build something that is heads above the competition. This site was no exception with a totally secure system that was able to take numerous individual credit card numbers, process them so that whenever the individual used them at a registered vendor location it would tally their total and show the customer their spending as well as their percentage donated to charity through their spending.

ClearpH developed the Brand, Campaign slogans and assisted largely in helping this start up company develop it’s business plan and market research. The back-end of this site was a beast with all the reports it could provide both customer and client. The security aspect was very detailed and unique. We were 90% complete and wished we could have turned this one on as this would have made the Master Card and Visa companies jealous!! Call us if you want to take a look…

ClearpH was hired to develop the on-line web presence for the Tampa Bay chapter. Reviewing HomeAids current nationwide presence we felt we could really help them get their message across using strong visual aids with captions that drove home the message in a heartfelt and more impact-full manner.

We also introduced them to using social media as a free and easy way to gain interest in their cause and implemented a system that once they write the stories on their blog it populates to their twitter, facebook and other social media outlets.

Since creating this site we have been fortunate to open further opportunities with the overall nationwide campaign.

Clear pH was hired to help this group of entrepreneurs including one Harvard graduate to help create the branding, from the Identity to their Candy packaging and their Web site. We created a fun half cartoon half real look to the site with a strong emphasis on appealing to children and getting the kids to believe it’s fun candy, which it is – BUT it’s all natural and good for you.

We created “fun facts” that keep popping up educating the consumer on the nutritional facts. The site has a Content Management System for the client to be able to maintain their site themselves. A store locator has been installed, that will grow as they grow their distribution, along with a clean, simple shopping cart. We also streamlined all their social media so when they posted updates it populates to all their Twitter and Facebook accounts one time to save extra work!

A fun account for a product that is just hitting stores and growing rapidly… look out for those “Gudernoobs.”

The outcome was dramatic. We created a series of compelling banners that ran across the top of the site hoping to play on the heart strings of potential customers and hitting home the strong messaging that Florin Roebig cares and have successfully defended  many cases. In between we introduced individual Partners within the firm with a statement from each.

They were so pleased with the outcome of the project they have taken one of the tag lines we created and intend on using it to roll out for future campaigns: “Decades Of Experience Working For You.”

The Process

CNS Web Branding Show & Tell

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