A new player in the entertainment scene is Backline Music Group. Backline came to us needing brand and communication tools that set them apart as a premium provider of events in Tampa Bay – sharp, atmospheric and professional. Combined with this, Backline required a functional, easy to navigate website that allowed music fans a simple way to find out what events were coming up and learn more about the artists they worked with.

Clear pH set about defining the Backline philosophy into a look and feel that was unique, clean and spoke to the audience. The logo came out looking right-on – clearly telling the audience what Backline Music group provides, and their attitude to their business. A fantastic color palate provided a wide range of uses – for the site and other communication tools like facebook and twitter, as well as print, merchandise, fliers. Backline stood out from day one and have a great base to build their brand around.

Clear pH then developed a site that provided Backline with a direct and proactive way to communicate with their community. Along with really good content management, our client knows their stuff and have done a fantastic job of keeping the site looking incredibly professional, long after we finished the site. We are really proud of the way it came out and really pleased that Backline have a site they can not just ‘manage’ but keep looking professional and current, when so many websites deteriorate rapidly once their web developer receives payment. Clear pH prides itself on supplying clients with the ‘keys’ to their site, and there is no better example than Backline Music Group.

The project required integration with Brown & Brown internal systems, and approval from the stringent Travelers project leaders. Some of the key components included;

• A custom map for searching to find Travelers agents in local area
• A user-friendly online purchase process, including a matrix for selecting the most suitable coverage
• A ‘quick-quote’ process for moving through the sales process or investigation coverage in a fast way
• Social media support, to encourage users to share this great product for Brides and grooms

The project achieved its goals, at a fraction of the cost of internal development, and with a great look and feel that mixes traditional Travelers design elements with evocative messaging and calls-to-action. Clear pH has been honored to work with two great firms in seeing this project come to fruition. Clear pH can combine quality design and rigorous systems requirements to produce effective enterprise web solutions, and it has been fantastic to work with some true corporate leaders to arrive at a successful outcome.

The resort provides a gateway to one of the worlds very best dive locations, and provides it’s guests with a relaxed, fun place to enjoy their time out of the water too.Clear pH helped drive a project that needed the full treatment – marketing messaging, new photography and a completely different look that shared all the Resort and the Island has to offer. With the help of Little Cayman’s tremendous and accommodating staff, we gathered up a great library of images, created some compelling messaging and gave the Resort a top-shelf look and feel.

Clear pH was charged with designing this brand from the ground up. We developed a brand that shared the ideals and beliefs of the company, that conveyed the benefits of the products and at the same time placed the company as strong and authentic. On this basis Clear pH utilized the symbolism of the Lotus Flower, which in Asian cultures represents purity, perfection and grace. The great thing about the Lotus Flower in this case is the tremendous alignment with the Mona Via products and Wellife Global, not just in symbolism but also in brand alignment, style and culture.

Richard Hughes, Clear pH’s Creative Director, combined the clean, elegant Lotus Flower icon with a simple type treatment. The result is a brand that stands out, is easily recognizable and looks stunning.

Clear pH then produced a range of sales materials for Wellife Global, including a corporate brochure, with a high end look and feel. Wellife Global has a range of clients including executives, professionals and business leaders, so it is important to convey the integrity of  Wellife Global and what the company stands for.

We have been lucky to have an open and enjoyable relationship with the client on this project and look forward to seeing this business go from strength to strength. We truly believe that branding is critical when reaching out to a new customer base, when so much of the relationship in modern business is based on perceptions – of trust, reliability and credibility. Wellife Global is a great company that exemplifies those values, and we are pleased to have played our role in sharing that message with their customers.

Choosing a vibrant gold/yellow color against the mature charcoal grey we felt we achieved both the sporty and the spice! The logo was created using his personal handwritten “R” which we then featured as we rolled out Ryan’s different needs from Web to Stationary to his own Clothing line.

Clear pH wanted to find a fine balance for Ryan, keeping a trendy athletic look while allowing his business and foundation side to have a respectable upscale representation for the large financial clients and investors he is exposed to. We created a content management system for Ryan and his foundation assistants to be able to easily update the website themselves via their phones or computers, eliminating the delay that most athletes experience. We understood his need for fast response to an ever changing schedule and so gave him a blog page that automatically posted his comments to both Twitter and Facebook.

A true gentleman and scholar with an exciting future in philanthropy and business… we appreciate the opportunity Ryan, and hope we have given you the tools to an even more successful future.

Jannus Live, the 30 plus year old infamous concert venue in downtown St. Petersburg, Florida, took on new ownership in early 2010. The outdoor courtyard formally known as “Jannus Landing”  is set to not only be a live concert venue but also aims to broadcasting live shows on tv and the internet.

Enter Clear pH. Our initial mission was to tackle the name change. A series of concepts in the early stages were created around the shape of the court yard buildings, however, the client wanted an emblem that was further reaching than the local venue. We worked on a series of looks and this rather Stalin like,  Russian looking symbol started to take shape. Add an old school microphone and there we were!

Our next step was the larger part of the project.  To give the public a concert site that was new, innovative and different enough for people to want to stay on The site needed to provide information fast and efficiently and have a primary feature (billboard like area) that could promote and get tickets to sell.

Using a blog platform, we felt in this modern era of Social Media we would let the site virtually self populate with Twitter, Facebook and You Tube Feeds. We custom developed the site and it’s back end to allow the management team to take over and populate with reviews, photos and blog posts easily using a very simple CMS system.

As a creative firm we went the extra mile to create a site that could keep it’s trendy look even with non designers entering the pictures and content, by using fixed header sizes and image crops that would only show elements of the images in interesting cropped formats.

Outcome

The two killer elements that blew the client away were the custom footer (which we have since installed on our own site)  that allows the web user constant and quick access to all the key elements – Tickets, Contact Info and Directions, no matter where they are on the site. The second was the dynamic header which allows the viewer to get a taste for what is coming up, all at once. The headers are iphone / ipad friendly (no Flash) and show beautifully on the smaller screens… given the constant changing technology we are always looking to keep our clients one step ahead.

The “Jannus Live” name change took the locals some getting used to, but with the logo hand painted by local artist Johnny Vitale on the entrance to the VIP section, staff and security all emblazoned with the brand and spot lights featuring the logo on the city walls, I think it’s safe to say it has been a success!

Next the internet TV channel… stand by.

“Rockford” – Reviewed by some as Cheap Trick’s greatest album since 1979 was designed and created by our very own Creative Director Richie “Britley” Hughes aka Richard Hughes. Cheap Trick as a band did not at the time like much of the photography that was available to them and also did not have the time to do another photo shoot. In steps illustrator John Johnson who as a massive fan of the band had done a series of illustrations of the 4 members – Robin Zander, Bun E. Carlos, Rick Neilsen and Tom Peterson.

John submitted the art and together with Richie they created this incredibly lively album design that was fun bright and stood off the shelf. “We even created the heads of each of the artists and had them printed on sticks so that people in the crowed could hold them up and mimic their favorite member!” The design provided the band some superb ideas for different merchandise sold on tour.

The name of the album was a tribute named after their home town in Illinois, Rockford where the band was formed back in 1974. Richie “Britley” Hughes went on to do more than five albums and is currently working on a project with band front man Robin Zander.

“Classics” (“Clasicos” in Spanish) was recorded at Big3 Records. The album is an amazing collection of Jon Secada’s favorite classic songs by legendary artists such as Frank Sinatra, Ritchie Valens, Doris Day and Ben E. King.

Clear pH wanted, to create a “classic” look and feel through the photography and styling, as well as utilize color to capture a slight hint of his Latin flair.

Jon’s amazing wardrobe looked incredible, placed in some stunning architectural locations. The timeless photography came out fantastically, and so we set to work in post production…

Creating a very subtle grey/blue color and vibrant orange combination the outcome just looked striking. We created his name in a very modern Miami style font and worked it into our favorite shot by Gio Alma; a close up of the old school microphone with Jon singing, eyes shut. We cropped the cover and illustrated a die so that the microphone could be embossed on the digi-pack. This was a subtle effect that came out perfectly and gave a great illusion of depth on the cover. The overall design is very simple; we just let the photography do all the talking.

This man has an incredible voice. I have been a fan since my days in Dubai listening to “Just Another Day Without You…” but once I heard and saw Jon perform live I was astounded… great performer… great family man… if you get the chance, listen to his work or see just how many great hits he’s written for other people!

OR buy his albums and check out our great design work…

Wallace Welch & Wellingham a large St. Petersburg based Insurance Firm approached Clear pH to assist them in redeveloping brochures and sales collateral. Our goal was to create an interactive, fluid sales tool that provided each sales person with the ability to navigate through W3′s broad product offering, depending on client needs and comments during the presentation.

This project would have been an ideal candidate except that the client needed to keep their options open to tweak the presentation while in the field, at least in the short term. Our solution was to rely on old faithful – Powerpoint. By utilizing the absolute limits of the software including logic based coding, web-like navigation and a vast array of images, we produced a tool that had all the visual appeal and functionality of a hard-coded Flash presentation combined with the flexibility and cost benefits of Powerpoint. The tool looks great, is robust and leave us plenty of options to modify as the tool becomes more mature.

Planet Beach Corporate hired Clear pH to assist them in transitioning their nation wide stores from being purely indoor tanning  to introducing more of a cosmetic and “Spa” like atmosphere.

Our objective was to work closely with the marketing department to create a Cosmetic line that they would private label and distribute throughout the United States. As you scroll down here we wanted to show the process we went through from early concepts to the final look at the bottom of the page here.

Some of the best cosmetic products on the market today are very simple. Look at Estee Lauder or Clinique for example. In Planet Beach’s case this actually helped them as budget was an issue when it came to printing so we stuck with two colors on the packaging and created a simple earthy design. If you have ever seen Indoor tanning products you will know they are loud and colorful! The FACE line being white and simple had excellent shelf presence in their stores and was a very successful launch.