Clear pH was charged with designing this brand from the ground up. We developed a brand that shared the ideals and beliefs of the company, that conveyed the benefits of the products and at the same time placed the company as strong and authentic. On this basis Clear pH utilized the symbolism of the Lotus Flower, which in Asian cultures represents purity, perfection and grace. The great thing about the Lotus Flower in this case is the tremendous alignment with the Mona Via products and Wellife Global, not just in symbolism but also in brand alignment, style and culture.

Richard Hughes, Clear pH’s Creative Director, combined the clean, elegant Lotus Flower icon with a simple type treatment. The result is a brand that stands out, is easily recognizable and looks stunning.

Clear pH then produced a range of sales materials for Wellife Global, including a corporate brochure, with a high end look and feel. Wellife Global has a range of clients including executives, professionals and business leaders, so it is important to convey the integrity of  Wellife Global and what the company stands for.

We have been lucky to have an open and enjoyable relationship with the client on this project and look forward to seeing this business go from strength to strength. We truly believe that branding is critical when reaching out to a new customer base, when so much of the relationship in modern business is based on perceptions – of trust, reliability and credibility. Wellife Global is a great company that exemplifies those values, and we are pleased to have played our role in sharing that message with their customers.

Wallace Welch & Wellingham a large St. Petersburg based Insurance Firm approached Clear pH to assist them in redeveloping brochures and sales collateral. Our goal was to create an interactive, fluid sales tool that provided each sales person with the ability to navigate through W3′s broad product offering, depending on client needs and comments during the presentation.

This project would have been an ideal candidate except that the client needed to keep their options open to tweak the presentation while in the field, at least in the short term. Our solution was to rely on old faithful – Powerpoint. By utilizing the absolute limits of the software including logic based coding, web-like navigation and a vast array of images, we produced a tool that had all the visual appeal and functionality of a hard-coded Flash presentation combined with the flexibility and cost benefits of Powerpoint. The tool looks great, is robust and leave us plenty of options to modify as the tool becomes more mature.

This annual report for the large hospital was created with vibrant colors to bring to life this colorful hospital. The photography was shot to capture the every day men and women who make the organization work.