Clear pH Design Studios » Concepts

Geoffrey Beene

Clear pH — Fri, 07 May 2010 18:00:36 +0000

The Process

Geoffrey Beene approached ClearpH at a time when they needed to make new strides with their over all brand. We went the extra mile with our presentation to them doing a photo shoot and styling everything ourselves to create a new youthful look.

Our approach to changing up their print campaign was to add subtle elements of illustration over photography whilst maintaining a consistent on brand location for their staple logo. We chose a very young sophisticated model and gave the whole look a very crisp, precise edge to everything to simulate precision tailoring.

Our presentation was greatly received but unfortunately Geoffrey Beene took another direction staying with the in-house team of PVH.

Iceland Tourism

Clear pH — Wed, 17 Mar 2010 01:09:18 +0000

Based on the stunning photography from fashion photographer Troy Plota ( www.troyplota.com ) who happened to be in Iceland on an IZOD shoot. This footage was captured between sets and his eye for beauty comes through in these stunning stills. Upon editing the shoot we couldn’t ignore the beauty of this work and we ended up submitting it to the Iceland Tourism Board.

FYI the legs are the IZOD Art Directors hairy legs in one of the natural springs. Don’t let that put you off, it’s still an amazing place to visit!

Casino Royale

Clear pH — Wed, 17 Mar 2010 00:48:24 +0000

CRIn a pitch to the client we created a billboard campaign that unfortunately did not take off as the company folded prior to any of the materials being used!

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Tampa Bay Lightning Proposal

Clear pH — Thu, 20 Nov 2008 23:40:08 +0000

Clear pH was recently commissioned to help a local printer “CCM” complete a proposal to the new owners of the Tampa Bay Lightning. We were given less than 5hrs to come up with something eye catching with a collection of photographs supplied by the Lightning.

The results helped gain the printer a printing contract for the 2008-09 season.