Clear pH Design Studios » Campaigns

Tampa Wine Festival 09

Clear pH — Mon, 03 May 2010 16:19:36 +0000

Project Details

Southern Wine & Spirits in Tampa Bay Florida hired us for the second year to create a “Green” campaign for their large wine festival held every year at the beautiful Loews Hotel, Don Cesar on St.Petersburg beach.

We did a mixture of illustration and photography to create the earthy elements for the campaign. The snake was an added fun element as they were having an “Adam & Eve” type theme at the actual event. We also did some innovative work punching out a hole in the apple to create a look as if the apple had been uncorked.

A fun overall look that created a striking look in nation wide trade magazines and on billboards in the local area.

Top

The Spring

Clear pH — Thu, 25 Mar 2010 19:16:09 +0000

Clear pH donated our time and skill-set to assist “The Spring”, a Non-Profit Organization, the largest of Florida’s 42 certified domestic violence shelters and the first in the United States to have an accredited school on site.

The event was a night of fashion held at Saks Fifth Avenue in Tampa. We created the Identity, Poster and Print materials to help promote the event and assist their successful efforts to raise funds for the shelter.

Our theme was based on fashion, so in order to create drama whilst keeping the look classy required for Saks, we created a dramatic image of a high fashion girl who was beautiful yet haunted by domestic violence. Her image in the mirror is bruised yet her exterior image is steadfast and beautiful. A very serious matter that we were very proud to be able to help with.

For more information go to: www.thespring.org

IZOD

Clear pH — Fri, 19 Mar 2010 01:12:45 +0000

Troy Plota has shot for Phillips Van Heusen for more than 10 years now and some of his tough work takes him all over the world. This series of shots were take in Cabo, Mexico. Clear pH worked on retouching and presented IZOD’s in-house team with some early page layouts for future campaigns.

Top

Venue Campaign

Clear pH — Tue, 16 Mar 2010 19:05:11 +0000

The new upscale restaurant “The Venue” hired Clear pH at the last moment, having been let down by another agency only 6 weeks prior to their grand opening. We stepped in moving quickly to create a synergy for their multi-purpose venue, two restaurants and their night club.

This was a marketing battle; to create a campaign that could combine all elements under one umbrella, when the brands were as diverse as a Sushi restaurant (Takara), International Tapas (Viaggio) and a second level Night Club (Club V) combined with outdoor and indoor bars. We utilized the icons of each individually named destination and had them placed on every element of advertising, including Billboards, Print and Web whilst driving home the overall name “The Venue.”

Our campaign was an ADDY award winning campaign. The fun “Mom did what…” billboard campaign (a set of 8 billboards we created) launched a huge drive to the web site, gaining over 20,000 unique visitors per month. Our Campaign increased their following with thousands of interested customers signing up for their newsletter and visiting The Venue.

The campaign we created for “The Venue” ranged from the grand opening materials, Invites, Radio Campaign, Print Ad’s, Menus, Billboards, a Content Management System Web Site, merchandise and Super Bowl party promotional materials amidst day to day club promo needs.

A large project accomplished under some very tight deadlines – fun and successful!

Top

Museum Of Fine Arts

Clear pH — Mon, 15 Mar 2010 00:41:57 +0000

Museum Of Fine Arts, Saint Petersburg, Florida commissioned Clear pH Design Firm to create the campaign that would announce the grand opening of the new Hazel Hough Wing. This involved the concept, posters, invite and a landing page.

Based on a Putti painting the museum owns, we created a fun piece around they play on words “Wing.” We illustrated the Putti and had the invite die cut to the finest detail of the cherubs hand. We used two types of metallic inks, copper and blue, which had an amazing silky look.

The campaign was extremely successful and helped gain many sponsors to help pay for the event.

Top

Innisbrook Resort

Clear pH — Sat, 27 Feb 2010 03:14:55 +0000

Project Details

Almost our first project – we were commissioned to shoot the Golf Institute and the Pool Center at the Innisbrook Resort, “Loch Ness.”

We created a print campaign for the Loch Ness piece and a full brochure for the Golf Institute which involved Troy Plota’s beautiful photography and a vector illustration on the cover of the head Pro Jay Overton by our Creative Director, Richard Hughes which helped create an upscale older sophisticated feel.

Top

BreeZe Products

Clear pH — Sat, 27 Feb 2010 03:00:03 +0000

Breeze Products Print Campaign. Photoshop & Retouching.

Tampa Bay Wine & Food

Clear pH — Sun, 07 Feb 2010 17:39:09 +0000

The Tampa Bay Wine & Food Festival, created and run by Southern Wine & Spirits had a goal to become as large as the Food Network’s festival hosted in Miami. Clear pH set a goal to create a brand that was fun by taking into account the “Platinum Chefs Challenge” a fun face off between the nations top chefs and voted on by the public…

Visit Site

This was one of those projects where everything from the start synced. One of our highly talented Illustrators, Doug Circle, created the dueling chefs. Placing a spatula in one hand and a ladle in the other, the chef-warriors took on a life of their own. Using their vector silhouettes we integrated them with real photography (spilling wine glasses and bottles) and gave the campaign some action and life that caught the viewers eye.

If you scroll below you can see how we integrated the chefs, the logo and the slogans across the board from print to collateral to billboards the campaign had great strength and synergy and became very recognizable in the Tampa Bay market. Clear pH was recognized by it’s peers in winning a Silver ADDY Award for the campaign in 2008. Since then we have done three more campaigns for TBWFF. Each time they get bigger and louder!

Top