Choosing a vibrant gold/yellow color against the mature charcoal grey we felt we achieved both the sporty and the spice! The logo was created using his personal handwritten “R” which we then featured as we rolled out Ryan’s different needs from Web to Stationary to his own Clothing line.

Clear pH wanted to find a fine balance for Ryan, keeping a trendy athletic look while allowing his business and foundation side to have a respectable upscale representation for the large financial clients and investors he is exposed to. We created a content management system for Ryan and his foundation assistants to be able to easily update the website themselves via their phones or computers, eliminating the delay that most athletes experience. We understood his need for fast response to an ever changing schedule and so gave him a blog page that automatically posted his comments to both Twitter and Facebook.

A true gentleman and scholar with an exciting future in philanthropy and business… we appreciate the opportunity Ryan, and hope we have given you the tools to an even more successful future.

Wallace Welch & Wellingham a large St. Petersburg based Insurance Firm approached Clear pH to assist them in redeveloping brochures and sales collateral. Our goal was to create an interactive, fluid sales tool that provided each sales person with the ability to navigate through W3′s broad product offering, depending on client needs and comments during the presentation.

This project would have been an ideal candidate except that the client needed to keep their options open to tweak the presentation while in the field, at least in the short term. Our solution was to rely on old faithful – Powerpoint. By utilizing the absolute limits of the software including logic based coding, web-like navigation and a vast array of images, we produced a tool that had all the visual appeal and functionality of a hard-coded Flash presentation combined with the flexibility and cost benefits of Powerpoint. The tool looks great, is robust and leave us plenty of options to modify as the tool becomes more mature.

Next the young owners were in need of signage, menus, window treatments and even assistance in creating logo treatments that would be etched into the concrete bar. We also did a faux stain glass window image for a giant back lit window inside the club.

The fun part came when we custom designed twelve different images for their VIP tables which included vintage Michael Jackson, Koi Fish and Homer Simpson… under the black lights of the club these images come to life.

Vintage Ultra Lounge Artwork

When we created this concept our goal was to create and portray the energy and power that these Triathlon athletes exude. I feel we excelled with the business card design; we created a die cut card business card design that shows the mountains cut out, the athletes on the logo running from the ocean to the trail.

On the back side of the business card the image is reversed, showing the main athlete now in front of the other runner and heading back down the mountain in the lead – a great identity package that the client loves and that has turned heads, getting Ocean2Trail the attention they need to gain athletes and raise funds.