Jon Secada
Having worked on Jon’s last album, I was graciously asked to help create this one. With a shoot set up in Jon’s home town of Miami, Jon chose non other than the amazing Gio Alma (www.gioalma.com), an amazing photographer who has shot the likes of Gloria Estefan, Ashanti, Andy Roddick and Tommy Lee Jones.
“Classics” (“Clasicos” [...]
FACE Planet Beach
Planet Beach Corporate hired Clear pH to assist them in transitioning their nation wide stores from being purely indoor tanning to introducing more of a cosmetic and “Spa” like atmosphere.
Our objective was to work closely with the marketing department to create a Cosmetic line that they would private label and distribute throughout the United States. [...]
FL Aquarium Underwater
The Florida Aquarium, a Non-Profit organization approached Clear pH to create their 2010 Sea Grapes Wine Festival material. We couldn’t say no! Our imagination ran wild thinking of the aquatic possibilities. Their theme for the year was “Journey To Atlantis.”
I immediately called Troy Plota and asked him to donate his time to something we thought [...]
The Spring
Clear pH donated our time and skill-set to assist “The Spring”, a Non-Profit Organization, the largest of Florida’s 42 certified domestic violence shelters and the first in the United States to have an accredited school on site.
The event was a night of fashion held at Saks Fifth Avenue in Tampa. We created the Identity, Poster [...]
SRQ Magazine
Magazine hired Clear pH to create an editorial spread for an upcoming issue. The situation was dire as they had been let down and the time-line was thin. We had to use all our resources and connections here at ClearpH, from hair to make-up to models. Practically everyone on this two day shoot worked for [...]
Nike Underwater Concept
Troy Plota’s amazing eye knows no bounds as we show here with our early concepts for a potential Nike underwater Campaign pitch.
Despite being based in Florida this shoot was done on one of the coldest winter days and Troy, the models and assistance went out of their way to get this amazing shot. Note that [...]
Florin Roebig
Clear pH was hired by a Web Development firm to help re-brand and redesign a web presence for a large Legal Firm in South Florida, Florin Roebig. The challenges involved taking the attorneys old traditional look and revamping their look and feel while respecting the traditions of their trade and not stepping too far over [...]








