We spend plenty of time in our newsletters trying to help our friends better understand how to utilize marketing and branding to help build their business. We focus on trying to find ways of providing our skills to you in a way that maximizes benefit for minimal cost.
There is no better example of what we [...]
So… What exactly IS social media anyway?
Maximizing Marketing Benefit on a Budget
Ask yourself these questions:
Do we leverage our website as our number one marketing tool?
Do we communicate to our entire corporate network, including customers, leads, friends, family, business partners and wider community? How often? How clearly?
Do we present ourselves in a way that appeals to our audience and maximises the chances of them buying from [...]
Marketing Your Way Through A Recession
It’s Now or Never
It is time to decide – are we going to proactively build our business or hunker down and hope for the best?
If your strategy is to cut marketing budget and hold on, I think you are going down the wrong path. So does the Harvard Business School.
http://hbswk.hbs.edu/item/5878.html
Sure, you need to improve efficiency. [...]
