To mark the 2011 NFL draft we are offering a special incentive to athlete agents; three athlete branding packages for the price of two. This is a great opportunity to add value to new draftees or take your marquee players to the next level.

Packages include:

• Logo
• Website
• Social Media Personalization
• Social Media Streamlined with website, Facebook & Twitter
• Packages to suit every athlete

Guidelines:

Valid only to the first three agents/ agencies to lock in, third site has to be equal or lesser value to the first two. Offer valid for 14 days only, May 15, 2011.

If you have not already, please check out our latest client’s personal brand and website: Pro Bowl and NFL Tight End, Marcedes Lewis: www.MarcedesLewis.com

Please contact us to get started today – Contact Us

When creating a brand, the color scheme is a VERY important characteristic. Colors create an intangible characteristic to the brand that makes a first impression and has a lasting effect.

Would the term BLACK and BLUE mean anything if it didn’t refer to a tender bruise? Would your company’s CFO prefer to be in the RED or in the BLACK? Would you dare wear white (stumped? just highlight with your mouse) to a funeral? Rosy cheeks could mean you’re flushed with embarrassment from falling flat on your face, or it could mean your boss praised your work unexpectedly in front of colleagues. These pallets of colors stir up a range of emotions which convey different messages.

A great brand evokes an emotion that has a call to action. That emotion can call you to donate to charity, buy food, use the product, or trust the spokesperson. Once you participate in that action the brand becomes a part of your life. A brand starts with an image that encapsulates what that product, person or business stands for. Your relationship to this brand is, to an extent, an emotional reaction to the brand image followed by an experience and expectation.

This reaction starts by (1) seeing a brand, (2) your experience with that brand, and ends with (3) having an expectation for every time you come in contact thereafter.

“What’s in a name? That which we call a rose by any other name would smell as sweet.” While Shakespeare makes a good point, no matter what we call a rose its fragrance is sweet (OutKast would say “Roses really smell like boo boo boo”). We can all agree that the color of the rose is more important than the way it smells. These colors can determine the whole context of a relationship. Ladies, have you ever received yellow roses on Valentine’s Day? Perfect color if he’s trying to keep you at bay as “just a friend.” Guys, if you’re trying to get your point across to your love interest, is there any other color that conveys your passion more than red?

Colors shape our society; we can even go as far as saying our country. Did your political color translate to your ballot? We have a political belief system described by red, blue and even purple and green! 1861 to 1865 was marked by an entire war based on skin color. How does that make you feel? “Red, yellow, black or white, we are precious in His sight.”

When branding, first think of the message you want to get across. Then match the correct color that expresses your message. A great creative designer can turn your colors into words. Words, no doubt, are necessary and important. Just don’t forget the power of color….and in some cases, the color of power!

What message do your brand colors communicate?

For all of you who were just thinking it was another AD Man look you were wrong…ish. The Mo, slang for moustache, and November come together each year for Movember. Movember challenges men to change their appearance and the face of men’s health by growing a moustache. The rules are simple, start Movember 1st  clean-shaven and then grow a moustache for the entire month.  The moustache becomes the ribbon for men’s health, the means by which awareness and funds are raised for cancers that affect men.  Much like the commitment to run or walk for charity, the men of Movember commit to growing a moustache for 30 days.

Of course all this started  in our man, Jason’s homeland of Australia!! Where else?

To join our Movember “Clear Mo’s” team go to http://us.movember.com/register/148676 and follow the steps. I know it’s late but sign up and get ready for next years event and stay tuned to the outcome of our mo’s.

Once registered you’ll be sent all the information you need to raise funds and start growing as part of our Movember team.

If you’re interested in learning more about the work that is being carried out as a result of Movember funds, feel free to read the details at http://us.movemberfoundation.com/research-and-programs.

I hope you join us and help change the face of men’s health.

Wallace Welch & Wellingham a large St. Petersburg based Insurance Firm approached Clear pH to assist them in redeveloping brochures and sales collateral. Our goal was to create an interactive, fluid sales tool that provided each sales person with the ability to navigate through W3′s broad product offering, depending on client needs and comments during the presentation.

This project would have been an ideal candidate except that the client needed to keep their options open to tweak the presentation while in the field, at least in the short term. Our solution was to rely on old faithful – Powerpoint. By utilizing the absolute limits of the software including logic based coding, web-like navigation and a vast array of images, we produced a tool that had all the visual appeal and functionality of a hard-coded Flash presentation combined with the flexibility and cost benefits of Powerpoint. The tool looks great, is robust and leave us plenty of options to modify as the tool becomes more mature.

This annual report for the large hospital was created with vibrant colors to bring to life this colorful hospital. The photography was shot to capture the every day men and women who make the organization work.

When we created this concept our goal was to create and portray the energy and power that these Triathlon athletes exude. I feel we excelled with the business card design; we created a die cut card business card design that shows the mountains cut out, the athletes on the logo running from the ocean to the trail.

On the back side of the business card the image is reversed, showing the main athlete now in front of the other runner and heading back down the mountain in the lead – a great identity package that the client loves and that has turned heads, getting Ocean2Trail the attention they need to gain athletes and raise funds.

There is no better example of what we preach than Social Media, yet I think that sometimes the jargon of the marketing industry confuses matters entirely too much.

To help, I would suggest you get up to speed on the benefits that social media can have for your business, not just in regard to sales but in terms of ‘The Brand’. If you expect to be in business for a while, it is time to jump into social media, before you miss the boat entirely. Check out this great starters guide from icrossing here and visit our website, blog, our new facebook page or follow us on twitter to see how we go about it.