To mark the 2011 NFL draft we are offering a special incentive to athlete agents; three athlete branding packages for the price of two. This is a great opportunity to add value to new draftees or take your marquee players to the next level.

Packages include:

• Logo
• Website
• Social Media Personalization
• Social Media Streamlined with website, Facebook & Twitter
• Packages to suit every athlete

Guidelines:

Valid only to the first three agents/ agencies to lock in, third site has to be equal or lesser value to the first two. Offer valid for 14 days only, May 15, 2011.

If you have not already, please check out our latest client’s personal brand and website: Pro Bowl and NFL Tight End, Marcedes Lewis: www.MarcedesLewis.com

Please contact us to get started today – Contact Us

A new player in the entertainment scene is Backline Music Group. Backline came to us needing brand and communication tools that set them apart as a premium provider of events in Tampa Bay – sharp, atmospheric and professional. Combined with this, Backline required a functional, easy to navigate website that allowed music fans a simple way to find out what events were coming up and learn more about the artists they worked with.

Clear pH set about defining the Backline philosophy into a look and feel that was unique, clean and spoke to the audience. The logo came out looking right-on – clearly telling the audience what Backline Music group provides, and their attitude to their business. A fantastic color palate provided a wide range of uses – for the site and other communication tools like facebook and twitter, as well as print, merchandise, fliers. Backline stood out from day one and have a great base to build their brand around.

Clear pH then developed a site that provided Backline with a direct and proactive way to communicate with their community. Along with really good content management, our client knows their stuff and have done a fantastic job of keeping the site looking incredibly professional, long after we finished the site. We are really proud of the way it came out and really pleased that Backline have a site they can not just ‘manage’ but keep looking professional and current, when so many websites deteriorate rapidly once their web developer receives payment. Clear pH prides itself on supplying clients with the ‘keys’ to their site, and there is no better example than Backline Music Group.

When creating a brand, the color scheme is a VERY important characteristic. Colors create an intangible characteristic to the brand that makes a first impression and has a lasting effect.

Would the term BLACK and BLUE mean anything if it didn’t refer to a tender bruise? Would your company’s CFO prefer to be in the RED or in the BLACK? Would you dare wear white (stumped? just highlight with your mouse) to a funeral? Rosy cheeks could mean you’re flushed with embarrassment from falling flat on your face, or it could mean your boss praised your work unexpectedly in front of colleagues. These pallets of colors stir up a range of emotions which convey different messages.

A great brand evokes an emotion that has a call to action. That emotion can call you to donate to charity, buy food, use the product, or trust the spokesperson. Once you participate in that action the brand becomes a part of your life. A brand starts with an image that encapsulates what that product, person or business stands for. Your relationship to this brand is, to an extent, an emotional reaction to the brand image followed by an experience and expectation.

This reaction starts by (1) seeing a brand, (2) your experience with that brand, and ends with (3) having an expectation for every time you come in contact thereafter.

“What’s in a name? That which we call a rose by any other name would smell as sweet.” While Shakespeare makes a good point, no matter what we call a rose its fragrance is sweet (OutKast would say “Roses really smell like boo boo boo”). We can all agree that the color of the rose is more important than the way it smells. These colors can determine the whole context of a relationship. Ladies, have you ever received yellow roses on Valentine’s Day? Perfect color if he’s trying to keep you at bay as “just a friend.” Guys, if you’re trying to get your point across to your love interest, is there any other color that conveys your passion more than red?

Colors shape our society; we can even go as far as saying our country. Did your political color translate to your ballot? We have a political belief system described by red, blue and even purple and green! 1861 to 1865 was marked by an entire war based on skin color. How does that make you feel? “Red, yellow, black or white, we are precious in His sight.”

When branding, first think of the message you want to get across. Then match the correct color that expresses your message. A great creative designer can turn your colors into words. Words, no doubt, are necessary and important. Just don’t forget the power of color….and in some cases, the color of power!

What message do your brand colors communicate?

The project required integration with Brown & Brown internal systems, and approval from the stringent Travelers project leaders. Some of the key components included;

• A custom map for searching to find Travelers agents in local area
• A user-friendly online purchase process, including a matrix for selecting the most suitable coverage
• A ‘quick-quote’ process for moving through the sales process or investigation coverage in a fast way
• Social media support, to encourage users to share this great product for Brides and grooms

The project achieved its goals, at a fraction of the cost of internal development, and with a great look and feel that mixes traditional Travelers design elements with evocative messaging and calls-to-action. Clear pH has been honored to work with two great firms in seeing this project come to fruition. Clear pH can combine quality design and rigorous systems requirements to produce effective enterprise web solutions, and it has been fantastic to work with some true corporate leaders to arrive at a successful outcome.

The goal of the Clear pH team, particularly with NFL athletes, is to make players “more than just a number,” said Richard Hughes, Creative Director. “Too often athletes’ careers are cut short. Many athletes put their websites in the hands of people who have no background in branding. Consequently, these individuals don’t understand that the website is the main “brochure” for the athletes lives and future business careers.” At the culmination of his 5^th season, Marcedes approached Clear pH with his mother who assists in managing his off the field career, foundation and future. “The goal is simple, establish a strong brand, an icon that will give him the strength to be a recognized figure for potential endorsements now, or  future investment deals when he steps into the “afterlife,” said Hughes.

In spite of the money that some athletes make in their career, without the right image, too often once finished in their respective sport athletes are not taken seriously. There is an over emphasis on the glamour and bling factor instead of balancing their sports image with a serious business edge. “Branding in today’s market is essential, especially in a sport where the athletes wear helmets and fans cannot see their faces; it’s vital for the athlete to differentiate themselves from the competition. Players must establish why they are different. As early on in their careers as possible, athletes should etch into peoples’ minds their logo on merchandise, twitter icons, facebook icons and their nonprofit foundations, etc.”

Stay tuned for Marcedes’ brand roll out, expected by the end of March 2011. In his words… “it’s pure fire!”

As avid golfers and a design firm that helps pro athletes brand themselves it was interesting to catch up with the PGA Tour’s own Ryan Moore. He became known for having a successful amateur career as well as for not accepting sponsorships or wearing any branded clothing. In November 2009, Moore became a part-owner of the golf equipment company Scratch Golf and played their clubs and sported the company’s logo. However, the following year Moore announced a deal with Adams golf and gave up his stake in Scratch Golf.

Now in 2011 his strategy has changed!! He has been very clever in his steps to create a shoe line with the involvement of his family called TRUE Linkswear (www.truelinkswear.com). We were blown away with the design and technology around the feel of walking barefoot, creating true natural balance and not to mention we can rock the shoes in the office on a Friday and head right out to play in the afternoon!

It goes to show after a stellar 2010 season his BRANDING is now in full swing… he is in the driving seat because he is creating products and is in control of his own brand. Keep an eye on his development at: www.ryanmooregolf.net These young guys on Tour like Ryan or Ricky Fowler (whose image was everywhere at the show and Tiger was nowhere to be seen) get it!! Ryan is making all the right moves.

Movember challenges men to change their appearance and the face of men’s health by growing a moustache. The rules are simple, start Movember 1st  clean-shaven and then grow a moustache for the entire month.  The moustache becomes the ribbon for men’s health, the means by which awareness and funds are raised for cancers that affect men.  Much like the commitment to run or walk for charity, the men of Movember commit to growing a moustache for 30 days.

Take a look at our final Mo results below as we celebrated with a Steve McQueen style shoot.

If you didn’t join us this year get ready for next year, Mo Bro’s or Sistas are invited… oh and thank’s to all our wives for putting up with us… although we did end up pretty studly!!

We will of course be highlighting our work and showing some steps in the design process. If you would like to see some of the pro-tools we use, you will be welcome to check it out. With our Movember mustaches in full bloom, this is an event not to be missed. Partners and friends welcome. Please RSVP if you would like to attend – Social@clearph.com – you will be most welcome.

Clear pH Open House

December 1st, 3pm – 8pm

290 MLK St N, Suite 203

St Petersburg, FL, 33705

The resort provides a gateway to one of the worlds very best dive locations, and provides it’s guests with a relaxed, fun place to enjoy their time out of the water too.Clear pH helped drive a project that needed the full treatment – marketing messaging, new photography and a completely different look that shared all the Resort and the Island has to offer. With the help of Little Cayman’s tremendous and accommodating staff, we gathered up a great library of images, created some compelling messaging and gave the Resort a top-shelf look and feel.

For all of you who were just thinking it was another AD Man look you were wrong…ish. The Mo, slang for moustache, and November come together each year for Movember. Movember challenges men to change their appearance and the face of men’s health by growing a moustache. The rules are simple, start Movember 1st  clean-shaven and then grow a moustache for the entire month.  The moustache becomes the ribbon for men’s health, the means by which awareness and funds are raised for cancers that affect men.  Much like the commitment to run or walk for charity, the men of Movember commit to growing a moustache for 30 days.

Of course all this started  in our man, Jason’s homeland of Australia!! Where else?

To join our Movember “Clear Mo’s” team go to http://us.movember.com/register/148676 and follow the steps. I know it’s late but sign up and get ready for next years event and stay tuned to the outcome of our mo’s.

Once registered you’ll be sent all the information you need to raise funds and start growing as part of our Movember team.

If you’re interested in learning more about the work that is being carried out as a result of Movember funds, feel free to read the details at http://us.movemberfoundation.com/research-and-programs.

I hope you join us and help change the face of men’s health.