Jannus Live, the 30 plus year old infamous concert venue in downtown St. Petersburg, Florida, took on new ownership in early 2010. The outdoor courtyard formally known as “Jannus Landing” is set to not only be a live concert venue but also aims to broadcasting live shows on tv and the internet.
Enter Clear pH. Our initial mission was to tackle the name change. A series of concepts in the early stages were created around the shape of the court yard buildings, however, the client wanted an emblem that was further reaching than the local venue. We worked on a series of looks and this rather Stalin like, Russian looking symbol started to take shape. Add an old school microphone and there we were!
Our next step was the larger part of the project. To give the public a concert site that was new, innovative and different enough for people to want to stay on The site needed to provide information fast and efficiently and have a primary feature (billboard like area) that could promote and get tickets to sell.
Using a blog platform, we felt in this modern era of Social Media we would let the site virtually self populate with Twitter, Facebook and You Tube Feeds. We custom developed the site and it’s back end to allow the management team to take over and populate with reviews, photos and blog posts easily using a very simple CMS system.
As a creative firm we went the extra mile to create a site that could keep it’s trendy look even with non designers entering the pictures and content, by using fixed header sizes and image crops that would only show elements of the images in interesting cropped formats.
Outcome
The two killer elements that blew the client away were the custom footer (which we have since installed on our own site) that allows the web user constant and quick access to all the key elements – Tickets, Contact Info and Directions, no matter where they are on the site. The second was the dynamic header which allows the viewer to get a taste for what is coming up, all at once. The headers are iphone / ipad friendly (no Flash) and show beautifully on the smaller screens… given the constant changing technology we are always looking to keep our clients one step ahead.
The “Jannus Live” name change took the locals some getting used to, but with the logo hand painted by local artist Johnny Vitale on the entrance to the VIP section, staff and security all emblazoned with the brand and spot lights featuring the logo on the city walls, I think it’s safe to say it has been a success!
Next the internet TV channel… stand by.
The two killer elements that blew the client away were the custom footer (which we have since installed on our own site) that allows the web user constant and quick access to all the key elements – Tickets, Contact Info and Directions, no matter where they are on the site. The second was the dynamic header which allows the viewer to get a taste for what is coming up, all at once. The headers are iphone / ipad friendly (no Flash) and show beautifully on the smaller screens… given the constant changing technology we are always looking to keep our clients one step ahead.
The “Jannus Live” name change took the locals some getting used to, but with the logo hand painted by local artist Johnny Vitale on the entrance to the VIP section, staff and security all emblazoned with the brand and spot lights featuring the logo on the city walls, I think it’s safe to say it has been a success!
Next the internet TV channel… stand by.
