The Process
Wallace Welch & Wellingham a large St. Petersburg based Insurance Firm approached Clear pH to assist them in redeveloping brochures and sales collateral. Our goal was to create an interactive, fluid sales tool that provided each sales person with the ability to navigate through W3′s broad product offering, depending on client needs and comments during the presentation.
This project would have been an ideal candidate except that the client needed to keep their options open to tweak the presentation while in the field, at least in the short term. Our solution was to rely on old faithful – Powerpoint. By utilizing the absolute limits of the software including logic based coding, web-like navigation and a vast array of images, we produced a tool that had all the visual appeal and functionality of a hard-coded Flash presentation combined with the flexibility and cost benefits of Powerpoint. The tool looks great, is robust and leave us plenty of options to modify as the tool becomes more mature.
