The Process
Geoffrey Beene approached ClearpH at a time when they needed to make new strides with their over all brand. We went the extra mile with our presentation to them doing a photo shoot and styling everything ourselves to create a new youthful look.
Our approach to changing up their print campaign was to add subtle elements of illustration over photography whilst maintaining a consistent on brand location for their staple logo. We chose a very young sophisticated model and gave the whole look a very crisp, precise edge to everything to simulate precision tailoring.
Our presentation was greatly received but unfortunately Geoffrey Beene took another direction staying with the in-house team of PVH.
