Woo Hoo

WooHoo Foods wants to move adults and children away from the empty calories of processed junk food made in a lab and back to the nourishing ingredients of real food.

Clear pH was hired to help this group of entrepreneurs including one Harvard graduate to help create the branding, from the Identity to their Candy packaging and their Web site. We created a fun half cartoon half real look to the site with a strong emphasis on appealing to children and getting the kids to believe it’s fun candy, which it is – BUT it’s all natural and good for you.

We created “fun facts” that keep popping up educating the consumer on the nutritional facts. The site has a Content Management System for the client to be able to maintain their site themselves. A store locator has been installed, that will grow as they grow their distribution, along with a clean, simple shopping cart. We also streamlined all their social media so when they posted updates it populates to all their Twitter and Facebook accounts one time to save extra work!

A fun account for a product that is just hitting stores and growing rapidly… look out for those “Gudernoobs.”