The new upscale restaurant “The Venue” hired Clear pH at the last moment, having been let down by another agency only 6 weeks prior to their grand opening. We stepped in moving quickly to create a synergy for their multi-purpose venue, two restaurants and their night club.
This was a marketing battle; to create a campaign that could combine all elements under one umbrella, when the brands were as diverse as a Sushi restaurant (Takara), International Tapas (Viaggio) and a second level Night Club (Club V) combined with outdoor and indoor bars. We utilized the icons of each individually named destination and had them placed on every element of advertising, including Billboards, Print and Web whilst driving home the overall name “The Venue.”
Our campaign was an ADDY award winning campaign. The fun “Mom did what…” billboard campaign (a set of 8 billboards we created) launched a huge drive to the web site, gaining over 20,000 unique visitors per month. Our Campaign increased their following with thousands of interested customers signing up for their newsletter and visiting The Venue.
The campaign we created for “The Venue” ranged from the grand opening materials, Invites, Radio Campaign, Print Ad’s, Menus, Billboards, a Content Management System Web Site, merchandise and Super Bowl party promotional materials amidst day to day club promo needs.
A large project accomplished under some very tight deadlines – fun and successful!
