This award winning ADDY identity design for Ocean2Trail, a non-profit Triathlon Group, was a fun project. The goal was to create a brand that was diverse enough that it could be used for everything from the web site, collateral to merchandise.
When we created this concept our goal was to create and portray the energy and power that these Triathlon athletes exude. I feel we excelled with the business card design; we created a die cut card business card design that shows the mountains cut out, the athletes on the logo running from the ocean to the trail.
On the back side of the business card the image is reversed, showing the main athlete now in front of the other runner and heading back down the mountain in the lead – a great identity package that the client loves and that has turned heads, getting Ocean2Trail the attention they need to gain athletes and raise funds.
Kristen Tropf
Yes, this was a complete SUCCESS. We are so proud of the branding that you guys did for us. It definitely portrays the passion and excitement of the group and all our members. The compliments just keep coming in. We can’t wait to work with you on a REAL website for the group (as soon as funds permit!) Cheers for giving birth to O2T’s brand! We love you guys.