Ask yourself these questions:
Do we leverage our website as our number one marketing tool?
Do we communicate to our entire corporate network, including customers, leads, friends, family, business partners and wider community? How often? How clearly?
Do we present ourselves in a way that appeals to our audience and maximises the chances of them buying from [...]
Maximizing Marketing Benefit on a Budget
Marketing Your Way Through A Recession
It’s Now or Never
It is time to decide – are we going to proactively build our business or hunker down and hope for the best?
If your strategy is to cut marketing budget and hold on, I think you are going down the wrong path. So does the Harvard Business School.
http://hbswk.hbs.edu/item/5878.html
Sure, you need to improve efficiency. [...]
2009 Addy’s – Tampa Bay Wine & Food Festival 2008
Creating a Campaign can be really fun. This was no exception. The event has a “Platinum Chef’s Challenge.” Based around chefs fighting, we went to work custom illustrating two Samurai chefs fighting with a ladle and a whisk and created a series of Ad’s where glasses were exploding and being knocked over in this action-packed [...]
