Recently fashion photographer Troy Plota (www.troyplota.com) headed out for a 10 day shoot in Panama with the rest of the PVH (Phillips-Van Heusen) team. IZOD’S recent alliance with Indycar has their creative wheels spinning and we have some exciting new spreads to look forward to as they launch their new campaigns next year.
The Shoot for [...]
IZOD Retouching Work
Our Designs In Action
We recently came across this on another twitter site. It is a great print and die cut of a business card we designed. Thoughts?
Sales Presentations – your most important moment should be your strongest.
Even the most professional companies are often prone to one BIG mistake. All the great branding, imagery and sales collateral becomes useless if at the final hurdle – The Big Pitch – your Sales presentation is 92 plain white powerpoint slides with 300 words of text per page. It looks unprofessional, complex, inattentive to detail [...]
So… What exactly IS social media anyway?
We spend plenty of time in our newsletters trying to help our friends better understand how to utilize marketing and branding to help build their business. We focus on trying to find ways of providing our skills to you in a way that maximizes benefit for minimal cost.
There is no better example of what we [...]
Maximizing Marketing Benefit on a Budget
Ask yourself these questions:
Do we leverage our website as our number one marketing tool?
Do we communicate to our entire corporate network, including customers, leads, friends, family, business partners and wider community? How often? How clearly?
Do we present ourselves in a way that appeals to our audience and maximises the chances of them buying from [...]
Marketing Your Way Through A Recession
It’s Now or Never
It is time to decide – are we going to proactively build our business or hunker down and hope for the best?
If your strategy is to cut marketing budget and hold on, I think you are going down the wrong path. So does the Harvard Business School.
http://hbswk.hbs.edu/item/5878.html
Sure, you need to improve efficiency. [...]
2009 Addy’s – Tampa Bay Wine & Food Festival 2008
Creating a Campaign can be really fun. This was no exception. The event has a “Platinum Chef’s Challenge.” Based around chefs fighting, we went to work custom illustrating two Samurai chefs fighting with a ladle and a whisk and created a series of Ad’s where glasses were exploding and being knocked over in this action-packed [...]
